First of all I want to mention something about myself before discussing this book. I myself am from an eCommerce background and have many years experience of many eCommerce “fields”. I was the 7th highest rated seller on eBay UK for close on 7 years, one of the original UK Powersellers. I was also an Amazon and Play third party seller; as well as being the managing director of Retrowarez.com which made us the 5th biggest online buyer of DVDs in the United Kingdom, selling many thousands of items every week. I have experience across the whole eCommerce spectrum in startup, project management, operations and so on. I tell you all this to put my words below in context.
I have little patience for so called “internet gurus”, personally I think most of them, especially from “digital agencies” and the like (having dealt with them) are full of bull’s excrement. Consequently I was slightly sceptical about this book, after all “I’ve heard it all before”. However, this book is a cut above all the rest I’ve met and has a well rounded approach to starting up an online business.
Section 1 covers strategy in general, setting up a viable business model, the psychology and logic behind what company name, logo and strategies to adopt and so on. I myself come from a psychological academic background and found this to be a very sound and pragmatic section well detailed and sufficient.
Section 2 is about your actual website, about design, planning, cost, launch and so on. This section also contains a lot of advice although it is firmly pitched more at the idea of a third party producing your site for you, which *may* not be entirely relevant if you’re coming from a developer/programmer background yourself.
Section 3 is a “checklist”. How pragmatic is that? !!
Section 4 is about “reviewing” your site and analytics and how to leverage statistics to better your site for sales and the like. Google Analytics is covered, which is a bit of a dark mystery if you read some productions on the subject but again this is pragmatic and well written.
Section 5 is all about utilising social media to your benefit for your business and brand.
The whole book is sensible and clearly written with good “solid” meaningful and relevant advice, which considering some of the nonsense I’ve read in the past is high praise. I also consider the book to be about the right length, any longer and it would felt like the author was “padding it out” but verbose enough to get the main “stuff” in. Seriously if you want to start an online business this is a really good place to start, I can’t do anything but recommend it. Heck, if you’re a Kindle Unlimited member you can even read it for free.